Using social media marketing is still such a relatively new approach in the non-profit arena that many organizations are still considering whether they should even try it. Does it work? How does it work? Does it take a lot of time? What are the benefits?
Social media provides a place where non-profits can share the work they are doing in the real world while attracting the attention of people they might otherwise never connect with.
Of course, online relationships will never replace getting out, shaking hands and meeting people face-to-face to tell them about what your organization is all about. But what social media does is give your non-profit an outlet to connect with more people who want to know about what you do and how they can help you. Social media is just the newest networking tool available to non-profits.
In the world of social media marketing, I recommend that you start with the basics, Facebook, Twitter and LinkedIn. Did you know… you can set these social media accounts up so that when you post to one it automatically posts to another? For example – your Facebook post automatically posts to Twitter and your Twitter posts are automatically picked up on LinkedIn. In the few minutes it takes to post to your organizations Facebook page, your information is shared on three different platforms. An absolutely wonderful way to start engaging more people with your organization.
Consider making social media marketing a regular part of your organizations marketing program. Attract attention! Tell more people about the work you’re doing and how they can help.
Tell the world about your organization, what you’re doing, upcoming events, milestones and enhance your fundraising efforts. Get the word out faster and to a much wider audience.
Becky Gregory is an Executive Virtual Assistant and the owner of Virtual Administrative Services (VAS) www.virtualadminservices.com